London-based startup Joa has acquired the intellectual property of GreenPark, signaling a renewed push to make sports fandom more interactive through “playable†digital experiences. Rather than building a product from scratch, Joa is leveraging GreenPark’s existing technology to create free-to-play gaming layers that sit on top of live sports events. The concept blends elements of…
Swiss luxury watchmaker OMEGA has once again demonstrated its technological dominance as the official timekeeper of the Milano Cortina 2026 Winter Paralympics, delivering precision timing on a massive scale. Marking decades of involvement since its first Paralympic Games in 1992, OMEGA deployed 150 specialized timekeepers and approximately 50 tons of advanced equipment across competition venues…
Arizona has become the first U.S. state to bring criminal charges against prediction market platform Kalshi, accusing it of operating an unlicensed gambling business within state borders. Filed in state court, the case includes 20 misdemeanor counts against Kalshi and its trading arm, Kalshi Trading LLC. Authorities allege the company accepted wagers from Arizona residents…
The R&A (Royal and Ancient Golf Club of St Andrews) has announced a six-year partnership with Accenture, naming the global consulting firm as the Official Business and Technology Consulting Partner and Official Patron of some of golf’s most iconic championships, including The Open Championship, AIG Women’s Open, and ISPS HANDA Senior Open, through 2031. Driving…
French fan engagement and ticketing firm FanXP is expanding its matchday revenue toolkit, acquiring pricing optimization startup Alyx in a move that underscores the growing role of data science in sports ticketing strategy. The deal brings Alyx’s advanced mathematical pricing models into FanXP’s ecosystem of tools designed to help clubs maximize “matchday†income — an…
The Professional Fighters League (PFL) has signed a wide-ranging partnership with sports technology company Sportradar, granting the firm exclusive rights to distribute betting data and streaming content for the MMA promotion worldwide. The agreement places Sportradar at the center of PFL’s global betting and gaming strategy. Under the deal, the company will manage the league’s…
PSV Eindhoven and Dutch theme park Efteling have unveiled a special edition football shirt that blends club heritage, regional storytelling and interactive technology. The jersey forms part of a broader collaboration between the Eredivisie club and one of the Netherlands’ most recognised entertainment brands. Rather than serving as a typical kit launch, the project is…
Genius Sports has expanded its official data partnership with Svensk Elitfotboll (SEF), the governing body of Sweden’s top two football divisions, adding low-latency video content to support its BetVision sports betting platform. The agreement strengthens Genius Sports’ role in distributing official betting-related content from Sweden’s Allsvenskan and Superettan competitions to licensed sportsbooks worldwide. Low-latency video…
Polymarket, the world’s leading prediction market platform, has announced a landmark partnership with data-analytics giant Palantir Technologies and TWG AI. The collaboration aims to deploy a next-generation surveillance and integrity platform designed to monitor sports prediction markets in real-time, marking a significant escalation in the platform’s efforts to combat market manipulation, insider trading, and suspicious…
In an era where fans crave more than just watching matches, DAZN is closing the gap between supporters and players in a way few platforms have attempted. The streaming giant has rolled out a new interactive tool inside its mobile app: scheduled live chat sessions where registered users — for free — can submit questions,…
