Polsat Box Go has introduced a new AI-powered feature set designed to enhance live sports viewing through automated highlights and real-time notifications. The feature, branded PRO AI Mode, was developed in partnership with WSC Sports. AI-Powered Highlights and Instant Clips The new system uses artificial intelligence to detect key moments during live matches and generate…
Google has expanded its partnership with the Indian Premier League (IPL), introducing its AI-powered Search Mode as a central feature of the 2026 season. The agreement, struck with the Board of Control for Cricket in India (BCCI), elevates Google Search AI Mode to premier partner status for the tournament, which runs from March 28 to…
Real Betis has secured a long-term extension with Vivaticket, renewing its ticketing partnership through 2032 in a move aimed at further modernizing its sales infrastructure and fan experience. The seven-year renewal reinforces a strategic relationship that has already delivered strong commercial results, with ticket sales rising 23% year-over-year during the current season. Digital-first ticketing model…
Audiovisual systems manufacturer Daktronics has supplied several Major League Baseball (MLB) teams with enhanced LED displays ahead of the new season’s Opening Day. The upgrades focus on increasing digital canvas size, improving resolution, and integrating advanced display technology across some of the league’s most iconic ballparks. In a major partnership with the Arizona Diamondbacks, Daktronics…
The Barclays Women’s Super League (WSL) has announced a groundbreaking partnership with Nike and Sportable to implement FIFA-certified Connected Ball technology and advanced player-tracking systems. This move makes the WSL the first football league in the world to adopt this level of integrated technology at scale. The Tech Breakdown: A Unified Ecosystem The initiative moves…
Sportradar has unveiled a new business unit, Playradar, designed to develop customised sports betting products for operators worldwide, as the company deepens its push into the iGaming sector. The initiative will be led by Edo Haitin, formerly CEO of Playtech Live, who brings over two decades of experience in the online gaming industry. A data-driven…
The The Masters is doubling down on artificial intelligence, unveiling a new agentic AI-powered feature that allows fans to search more than half a century of tournament footage using natural language. Developed in partnership with IBM, the “Masters Vault Search†tool is the headline innovation for the 2026 edition, offering a fundamentally new way for…
French sailing team MerConcept has entered into a strategic partnership with SAS Institute to integrate artificial intelligence into offshore racing operations, targeting both performance gains and sustainability improvements. Through SAS’s advanced analytics tools, MerConcept can now process nearly 80 data parameters in real time, enabling more precise decision-making during races. The system allows teams to…
NCAA has filed a lawsuit against DraftKings, alleging unauthorized use of its trademarked tournament phrases in a case that could reshape how betting operators engage with college sports branding. The legal action, filed in federal court in Indianapolis, targets DraftKings’ use of terms including “March Madness,†“Final Four,†“Elite Eight,†and “Sweet Sixteen†across its…
A Nevada judge has temporarily blocked Kalshi from offering sports-related event contracts in the state, marking the latest flashpoint in an intensifying clash between regulators and prediction market operators. The ruling requires Kalshi to suspend its sports markets in Nevada until at least April 3, when a hearing will determine whether a preliminary injunction will…
