Media Distillery has introduced a new AI-driven Sports Engagement Suite designed to help broadcasters and streaming platforms enhance how fans discover, navigate and consume live and on-demand sports content. The Amsterdam-based company says the platform automates key parts of the viewing experience — from generating highlights to identifying key moments in real time — as…
When Giannis Antetokounmpo revealed in February that he had invested in prediction-market platform Kalshi, it looked like a headline-grabbing, one-off move. It wasn’t. A Quiet Build Before the Spotlight Long before Giannis went public, Kalshi had already attracted capital from multiple high-profile athletes. Their identities haven’t been disclosed, but the strategy is clear: elite sports…
Professional golfer Bryson DeChambeau is leading an investor group that has acquired Sportsbox AI in an eight-figure deal, marking a significant move into the sports technology and AI space. The acquisition highlights the growing intersection between elite sport and advanced analytics, particularly as athletes increasingly invest in technologies that can enhance both performance and accessibility….
Castore has entered into a strategic partnership with Ocula Technologies to leverage AI-powered agents for optimizing product content across its digital commerce ecosystem. The performance sportswear brand will use AI to enhance product copy, metadata, and catalog consistency, aiming to improve discoverability across search engines, marketplaces, and emerging AI shopping platforms. In addition, Castore has…
The Premier League has expressed concerns over proposed UK government reforms to copyright law aimed at accommodating artificial intelligence (AI) companies and their use of intellectual property (IP). In its response to a government consultation, the league questioned why the proposals did not adequately address the sports sector, warning that the changes could weaken existing…
Fanatics is moving its loyalty strategy into a new phase — monetisation. The company has signed a five-year sponsorship agreement with AT&T that will integrate the brand across its expanding ecosystem, including e-commerce, events and its rapidly growing rewards platform, Fanatics One. The deal marks the first time Fanatics has directly commercialised its loyalty program…
Brazil’s Liga Nacional de Basquete (LNB) has agreed a four-year partnership with Sportradar, starting from the 2026/2027 season, in a move that reshapes the league’s data and integrity infrastructure. Under the agreement, Sportradar will replace Genius Sports as the league’s official data and integrity partner. The deal covers all competitions organized by the LNB, including…
National Hockey League has partnered with Verizon to launch a first-of-its-kind Innovation Lab, positioning itself at the forefront of technology development in U.S. professional sports. The facility, developed in collaboration with the New Jersey Devils, will be located inside the Prudential Center in Newark and is designed to serve as a centralized hub for testing…
wTVision is providing a comprehensive live graphics solution for the Lithuanian Basketball League, supporting broadcasts throughout the season through a unified workflow built with BasketballCG and the R³ Engine. Working alongside Dimedia, the league’s official production partner, wTVision has implemented an integrated graphics ecosystem combining 2D and 3D on-air elements. The system is designed to…
Polymarket has secured a multi-year partnership with LaLiga, becoming the league’s exclusive prediction markets platform in the United States and Canada. The agreement includes access to official intellectual property and premium broadcast visibility, marking another major خطوة in Polymarket’s rapid expansion across professional sports. The platform already holds partnerships with major leagues including Major League…
