Formula E is doubling down on its digital-first strategy through an expanded partnership with Infosys, unveiling a new AI-powered “Race Center” platform designed to reshape how fans engage with race weekends.
The system centralizes race data into a single digital environment, integrating live broadcasts with artificial intelligence-driven insights. From real-time weather tracking to race control updates, the platform aims to turn raw telemetry into accessible, fan-friendly storytelling.
According to Formula E CEO Jeff Dodds, the initiative represents a step change in how audiences consume motorsport.
“With Infosys, we’re elevating how fans experience every lap, with clearer insights, more interactive moments, and greater access to the stories on and off the track,” Dodds said.
At the core of the platform is Infosys’ AI framework, capable of processing more than 1.5 million data points per race. This feeds into a 2D circuit visualization that tracks car positions and movements in real time, complemented by an AI-generated commentary engine that provides technical context throughout the event.
Infosys CMO Sumit Virmani described the project as a showcase of how artificial intelligence can redefine live sports experiences, with the company’s Topaz technology powering real-time insights and analytics.
Beyond passive viewing, the Race Center introduces interactive features aimed at deepening engagement. Fans can predict podium outcomes, vote for standout drivers, and follow individual competitors through detailed timelines that track overtakes, strategy decisions, and activation of Formula E’s “Attack Mode.”
A dedicated pit stop module further enhances the experience by analyzing fast-charging stops during races and calculating their impact on performance — a key strategic element unique to the all-electric series.
The platform is designed to extend engagement across the entire race lifecycle, covering practice sessions, qualifying, race day, and even the off-season. It reflects Formula E’s broader ambition to attract digitally native audiences and position itself at the intersection of sport, data, and entertainment.
As motorsport increasingly competes for attention in a fragmented media landscape, initiatives like the Race Center highlight how technology — particularly AI — is becoming central to the fan experience, not just a supporting tool.