Amazon is reportedly preparing to enter the Turkish football broadcast market, with Prime Video owner Amazon working with Saran Group on a potential bid for the domestic Super Lig rights. According to a report by Türkiye Gazetesi, the two companies have started preparations for a joint bid ahead of the Turkish Football Federation’s (TFF) next…
Netflix, Amazon and YouTube have joined forces in the US to establish the Streaming Access and Choice Alliance (SACA), as the shift of sports rights towards digital platforms fuels a growing regulatory debate. The three companies will advocate for policies governing the future of broadcasting to remain technology-neutral and support continued investment in live sports…
Prime Video has reported significant international audience growth following the conclusion of its inaugural NBA on Prime season, with viewership outside the United States rising 28% year-over-year during the 2025-26 campaign. The first season under Amazon’s new 11-year global media rights agreement with the NBA concluded on June 14, when the New York Knicks ended…
UEFA has completed the allocation of broadcasting rights for the 2027–2031 cycle of the Champions League and other European club competitions across 19 territories. The deal was awarded through UC3, the joint venture between UEFA and the European Club Association. The new cycle confirms the growing influence of US-based streaming platforms in European football broadcasting,…
The DP World Tour has agreed a landmark partnership with Amazon, becoming the first professional sports organisation to integrate the tech giant’s low Earth orbit satellite network, Amazon Leo, into live tournament operations. Starting in 2026, Amazon Leo will serve as the tour’s official satellite connectivity partner, in a move designed to solve one of…
Amazon Türkiye has upgraded its partnership with the Volleyball Nations League (VNL), becoming the Title Partner of the tournament’s Türkiye stop for the 2026 season. The agreement, announced by Volleyball World, expands on a first collaboration in 2025, when Amazon Türkiye entered sports sponsorship for the first time as an Event Partner during the women’s…
Amazon’s first postseason broadcast under its new NBA rights deal didn’t go as planned. With under a minute left in overtime of the play-in clash between the Charlotte Hornets and Miami Heat, the stream abruptly went dark. Charlotte was leading 123–120 with 48.1 seconds remaining when the broadcast cut to black. Roughly 20 seconds later,…
The Amazon era at the The Masters Tournament officially began Thursday, as Prime Video streamed exclusive first-round coverage in a historic early broadcast window. For the first time, primary Masters coverage started at 1 p.m. ET — the earliest in tournament history — offering fans a broader live viewing window and marking a notable shift…
Amazon is taking a significant step into golf broadcasting, becoming a new media rights partner for The Masters and helping bring the iconic tournament further into the streaming era. As the Masters prepares for its 90th edition, the traditionally conservative event is expanding its digital footprint by adding Amazon Prime Video to its broadcast ecosystem….
The investment in live sports by streaming platforms is expected to reach $14.2 billion this year, marking a seven percent increase from 2025. In a historic turn, Amazon Prime Video is projected to surpass DAZN as the top spender, accounting for 27 percent of the total global outlay. Amazon Takes the Lead Amazon’s projected spend…
