McLaren Racing has announced a new multi-year partnership with Global, bringing the media and entertainment group on board as an Official Race Partner and Official Audio Race Partner from the 2026 season onward. The agreement follows a previous collaboration between the two brands at a live fan experience event. Under the new deal, Global will…
Fanatics has strengthened its position in the sports collectibles market through a new multi-year trading card partnership between its Topps brand and McLaren Racing. Under the agreement, Topps becomes the official trading card licensee for McLaren Racing across multiple racing series, including Formula 1, IndyCar, World Endurance Championship and sim racing. The partnership launches with…
McLaren Racing, the most valuable team on the Formula 1 grid, is officially expanding its footprint beyond motorsport. The team announced it will launch its first range of professional-grade golf equipment on April 29, 2026, aiming to bring elite automotive engineering to the golf course. The move marks a strategic diversification for the Woking-based brand,…
McLaren Racing has officially announced a landmark multi-year partnership with German sportswear giant Puma, which will become the team’s official technical partner starting in the 2026 season. Puma will replace the British brand Castore as the supplier for the “Papaya” team. A Strategic Move for the World Champions McLaren, the reigning F1 Driver and Constructor…
