Real Betis Balompié has announced an extension of its sponsorship agreement with AUS Global through the 2027/28 season, continuing a partnership that originally began in the 2023/24 campaign. Under the renewed deal, AUS Global branding will remain featured on the shorts of the men’s first team during LaLiga and Copa del Rey matches. A key…
Real Betis has expanded its international sponsorship portfolio by signing Maurice Lacroix as its official watch partner through the end of the 2026–27 season. Financial terms of the agreement were not disclosed, but the deal is effective immediately. Swiss brand enters LaLiga The partnership marks Maurice Lacroix’s first entry into LaLiga, aligning the brand with…
Real Betis has secured a long-term extension with Vivaticket, renewing its ticketing partnership through 2032 in a move aimed at further modernizing its sales infrastructure and fan experience. The seven-year renewal reinforces a strategic relationship that has already delivered strong commercial results, with ticket sales rising 23% year-over-year during the current season. Digital-first ticketing model…
Real Betis Balompié has inaugurated a permanent sensory room at the Estadio La Cartuja, designed for supporters with autism spectrum disorder (ASD) or cognitive disabilities. The initiative, led by the club’s foundation in collaboration with the Real Federación Española de Fútbol (RFEF), makes Real Betis the only LaLiga club with a permanent space of this…
Real Betis has launched a groundbreaking sustainable football shirt in collaboration with Hummel, marking a world-first in sports apparel. The jersey, partially crafted from orange peel fibers, was introduced through the club’s sustainability platform, Forever Green, to celebrate and protect urban natural heritage. The “Green-and-Whites” will debut the kit during their LaLiga Matchday 25 fixture…
Real Betis has successfully doubled its VIP and hospitality revenue during the first half of the season, leveraging its temporary move to Estadio de La Cartuja. While the club’s permanent home, Estadio Benito Villamarín, undergoes major renovations, the LaLiga side has used the transition to modernize its hospitality model. The club has implemented a more…
