Italian champions Inter Milan have expanded their Scudetto celebrations beyond the stadium by launching a series of city-centre activations across Milan following the club’s 21st Serie A title. The initiative integrates Inter branding directly into Milan’s public infrastructure and urban culture, reflecting the club’s growing strategy of positioning itself as a cultural symbol of the…
Italian football remains one of the most commercially powerful leagues in Europe, particularly when it comes to shirt sponsorship deals. A new ranking of Serie A clubs highlights both the financial dominance of the league’s biggest brands and the widening gap between elite clubs and the rest of the competition. At the top of the…
Serie A has expanded its partnership with sports technology firm Deltatre in a move designed to modernise its digital ecosystem and strengthen its direct-to-consumer strategy. Under a new four-season agreement, Deltatre will power Serie A’s revamped digital infrastructure, including a newly launched website and app that centralise content across the league’s competitions. The deal covers…
Italian football’s attendance race is proving just as competitive as the title fight itself. In the latest update from the Serie A, AC Milan have moved back to the top of the league’s spectator rankings after 32 matchdays of the 2025/26 season, narrowly overtaking city rivals Inter Milan by the smallest of margins. Milan are…
The board of the Serie A has approved a majority vote to finalize a €300 million settlement with sports media company IMG, bringing an end to a legal dispute that has lasted since 2019. The agreement follows years of litigation over alleged anti-competitive practices linked to the sale of international media rights between 2008 and…
Serie A is once again looking to international investors as it attempts to reshape its media rights strategy and close the financial gap with Europe’s top leagues. According to reports, the Italian top flight is exploring the sale of a minority stake in its international television rights business, with several major private equity firms circling…
Lega Serie A is reportedly evaluating a plan to sell up to 49% of a newly created company (newco) that would manage its international media rights business, according to reports cited by Reuters. The move would mark a significant step in the league’s ongoing efforts to maximize the value of its overseas broadcasting revenue, which…
The cost of player agents in Italian football continues to rise sharply, with Serie A clubs nearing a cumulative €2 billion in commissions over the past decade (2015–2025). According to data released by the FIGC, spending on agents reached a record €249.4 million in 2025 alone, marking an approximate 10% increase compared to the previous…
DAZN has partnered with TikTok to livestream a Serie A match for free, marking a significant step toward redefining the football viewing experience. On April 6, the fixture between Juventus and Genoa CFC will be broadcast live on the @DAZNFootball TikTok channel, with kickoff scheduled for 6pm (BST). The stream will be available to users…
AS Roma has taken a major toward building its long-awaited new home after receiving official approval from the Rome City Council for its €1 billion stadium project. The development, expected to begin construction in 2027, represents a transformative moment for the Serie A club, which has spent more than 70 years sharing the Stadio Olimpico….
