FC Internazionale Milano has become the first sports club in the world to launch a TikTok Out of Phone activation, using the platform to extend its Serie A title celebrations beyond smartphones and into the streets of Milan. The campaign, which ran from May 3 to May 31, combined TikTok advertising, digital out-of-home media and…
The 2026 FIFA World Cup became one of the biggest sports content phenomena TikTok has ever seen. On the platform, which was an official partner of FIFA during the tournament, World Cup-related content generated billions of views, while TikTok’s sports content strategy reached a new level. According to data shared by the platform, live streams…
The NBA and WNBA have signed a multi-year agreement with TikTok aimed at increasing live game viewership and strengthening fan engagement. Under the partnership, creators will gain greater access to events and highlights, while TikTok GamePlan will be used to help fans discover live games directly through the platform. The financial terms and exact duration…
TikTok has emerged as one of FIFA’s key digital partners for the 2026 FIFA World Cup after being named the tournament’s “Preferred Platform”, a new partnership category introduced specifically for this edition. Unlike traditional broadcasters or sponsors, TikTok acts as a bridge between official content, media rights holders, national teams, athletes and creators, helping FIFA…
TikTok is set to play a major role at the 2026 FIFA World Cup, as FIFA expands creator-led coverage of the tournament through a team of 30 digital creators from around the world. According to a report by Forbes contributor Maureen Kerr, the initiative highlights how creators, social platforms and traditional broadcasters are increasingly competing…
DAZN has partnered with TikTok to livestream a Serie A match for free, marking a significant step toward redefining the football viewing experience. On April 6, the fixture between Juventus and Genoa CFC will be broadcast live on the @DAZNFootball TikTok channel, with kickoff scheduled for 6pm (BST). The stream will be available to users…
Inter Milan has surpassed 90 million followers across its official social media platforms, after gaining more than 5 million new followers in the first two months of 2026, representing a 5% increase since the start of the year. The growth has been particularly strong on platforms popular with younger audiences, especially TikTok and YouTube, highlighting…
Amidst the familiar cracks of the bat and the ritualistic pace of Spring Training, a more modern transformation is taking hold behind the scenes. Major League Baseball has officially announced an expansive, multi-year partnership with TikTok, aiming to convert the sport’s recent viral momentum into a cornerstone of its global commercial strategy. This isn’t merely…
In a significant leadership shift at TikTok, Emile Follorou has been promoted to Global Head of Sports Partnerships as of February 12, 2026. This promotion follows his highly successful three-year tenure at TikTok France, where he was instrumental in bridging the gap between short-form video content and elite European sports properties. The Architect of French…
The recent renewal of the collaboration between TikTok and the Aston Martin Aramco Formula One™ Team serves as a masterclass in modern sports marketing. In an era where a team’s value is measured as much by its digital footprint as its trophy cabinet, this partnership moves beyond simple sponsorship into the realm of cultural integration….
