NBA has entered into a multi-year partnership with PrizePicks, naming the company its official daily fantasy sports partner. The deal strengthens the league’s digital engagement strategy, giving PrizePicks access to NBA intellectual property across its products, marketing campaigns and fan-facing platforms. Deep Integration Across Digital Platforms Under the agreement, PrizePicks will incorporate NBA branding —…
Mercury13 is continuing its push to professionalise operations by securing a multi-year partnership with BizAway. The agreement will see BizAway become the official travel management provider across Mercury13’s growing network of clubs, including FC Como Women, Bristol City Women FC and FC Barcelona FemenÃ. Building Infrastructure Behind the Game At the core of the partnership…
BeÅŸiktaÅŸ JK has secured continuity at its home ground, agreeing a three-season extension with TüpraÅŸ to retain the TüpraÅŸ Stadyumu naming rights. The renewed deal will run from the 2026/27 season through 2028/29 and is valued at TL1.18 billion, with the full amount to be paid upfront. Additional performance-based bonuses are included, capped at TL51.2…
NFL has announced a multi-year partnership with U.S. Bank, naming the company its official bank and wealth management sponsor as the league continues to expand its presence in the financial services sector. The agreement builds on a relationship between the two organizations that has lasted more than 20 years and fills a gap left after…
Premier League clubs are preparing for a significant commercial shift as the league moves to ban gambling companies from front-of-shirt sponsorships starting from the 2026/27 season. The regulation change will force teams across the league to replace betting sponsors with brands from other industries. Currently, 11 out of 20 Premier League clubs feature betting companies…
Palmeiras has announced a new sponsorship agreement with Chinese electric vehicle manufacturer Leapmotor, which will take over the back-of-shirt position across all of the club’s teams, including the men’s, women’s and youth sides, until March 2028. The deal fills the space previously occupied by Fictor, which exited after filing for bankruptcy protection earlier this year,…
Spain’s sports sponsorship market recorded 95 new agreements in the first quarter of 2026, according to a study by Strock Sponsorship&Event. Activity remained steady across the three-month period, with March emerging as the busiest month, accounting for 32 new deals. Football once again led the way, reflecting its continued dominance in the commercial landscape. The…
Mercedes-Benz has expanded its sports sponsorship portfolio in Turkey by becoming the main sponsor of the Türkiye Tenis Federasyonu through the end of 2027. The agreement adds tennis to the brand’s existing investments across multiple sports in the country, while aligning with its broader global strategy in the discipline, including partnerships with the Women’s Tennis…
UniCredit has extended its relationship with the America’s Cup, signing on as a global partner and official banking sponsor for the 2027 edition of the event. The agreement marks an expansion of UniCredit’s role following its involvement in the previous edition in Barcelona, where it supported youth competition initiatives. For 2027, the bank will take…
Acera Insurance and Navacord have agreed to a multi-year partnership with Vancouver Whitecaps FC, as both firms continue to advance a planned merger aimed at creating a scaled national platform. Under the agreement, the two brokerages will serve as the club’s official insurance broker and employee benefits consulting partner through the 2027–28 season. The partnership…
