US Soccer (USSF) has signed a multi-year partnership with global tech giant Google, strengthening its commercial push ahead of a packed international football cycle that includes the 2026 Men’s World Cup, the 2027 FIFA Women’s World Cup, and the Los Angeles 2028 Olympics. At the centre of the agreement is Google’s consumer AI ecosystem, Gemini….
Google is stepping up its competition in the digital health and wearable space, aiming to rival companies like Whoop. The tech giant has partnered with four-time NBA champion Stephen Curry, star of the Golden State Warriors, to accelerate the development of its new platform, Google Health Coach. Curry is working as a performance advisor alongside…
North American basketball powerhouse NBA has extended its long-standing partnership with Google, placing artificial intelligence at the centre of the renewed agreement. The multi-year extension will introduce new AI-driven search experiences, allowing fans to explore NBA content in more interactive and personalised ways. Google has served as the league’s official search and fan insights partner…
In a landmark deal for the global AI market, the Indian Premier League (IPL) has named Google as an official premier partner. The multi-year agreement, valued at approximately $28.5 million (I₹270 crore), will see Google’s Gemini AI integrated directly into the cricket fan experience. The move is a clear strategic play by Google to solidify…
Google has expanded its partnership with the Indian Premier League (IPL), introducing its AI-powered Search Mode as a central feature of the 2026 season. The agreement, struck with the Board of Control for Cricket in India (BCCI), elevates Google Search AI Mode to premier partner status for the tournament, which runs from March 28 to…
The Argentine Football Association (AFA) has officially named Google as the new Main Global Sponsor of the Argentine National Football Teams. This historic agreement marks a significant milestone for the institution, integrating one of the world’s most influential technology giants as a top-tier strategic partner. The partnership centers on Gemini, Google’s advanced artificial intelligence platform….
The International Cricket Council (ICC) has announced a global partnership with Google ahead of the Men’s T20 World Cup in India and Sri Lanka. This collaboration focuses on integrating Google’s Gemini AI platform and Pixel smartphones to transform the fan experience. Official Roles: Google Gemini becomes the “Official AI Fan Companion,” while Google Pixel is…
Formula E and Google Cloud have announced a significant multi-year expansion of their commercial relationship, officially elevating the tech giant to the status of the championships Primary Artificial Intelligence (AI) Partner. This deepened collaboration, which officially began in early 2025, aims to integrate advanced AI technologies across the entire Formula E ecosystem, from high-speed race…
