LALIGA has signed a new regional partnership with Visa, naming the global payments company its Official Payment Partner across the Middle East and North Africa (MENA). The agreement will cover regional marketing campaigns, digital content and fan activations, giving Visa access to LALIGA’s established football audience while allowing the league to expand its commercial presence…
FIFA and Visa have extended one of the most significant and long-standing commercial partnerships in global sports, with the digital payments company remaining a key sponsor of FIFA’s major competitions through the 2030 FIFA World Cup. The renewed agreement extends a relationship that began at the 2007 FIFA Women’s World Cup in China, taking the…
The International Tennis Federation has announced an expanded partnership with Visa for the 2026 edition of the Davis Cup, strengthening the payment giant’s role within one of tennis’ most historic competitions. After initially joining the Davis Cup as an official payment partner in 2025 through a one-year agreement, Visa has now significantly increased its involvement…
Visa Inc. has unveiled its flagship “Tap In” campaign ahead of the 2026 FIFA World Cup, bringing together actor Jason Sudeikis and football stars Erling Haaland and Lamine Yamal in a global advertising push tied to this summer’s tournament. The campaign, launched with just weeks remaining before kickoff, plays on the football term “tap-in” while…
Electronic Arts has announced a historic multi-year partnership with Visa, making the global payments company an official partner of both EA Sports FC and EA Sports College Football. Financial terms of the agreement were not disclosed. The collaboration aims to merge digital gameplay with real-world experiences by introducing immersive activations, in-game rewards, and branded content…
Global payments giant Visa is leaning into football culture ahead of the 2026 FIFA World Cup, launching fan-focused campaigns in partnership with Wise and Movida — all centered around turning everyday spending into once-in-a-lifetime matchday experiences. Payments Meet Passion Visa, one of FIFA’s longest-standing commercial partners, is tying its core product — payments — directly…
A new study released by Visa, a primary sponsor of the Kings League Brazil, reveals that the innovative football tournament has firmly established itself in the Brazilian cultural landscape. The survey indicates that 55% of Brazilians are already familiar with the competition, with 65% expressing high interest in following the 2026 season. The research highlights…
As anticipation builds for the 2026 FIFA World Cup, Visa has unveiled a high-profile marketing campaign in Argentina, tapping into the nation’s deep-rooted football culture. The campaign features national team stars Rodrigo De Paul and Leandro Paredes, focusing on their iconic “candy ritual” (cábala)—a superstition that became a symbol of national unity during the 2022…
On February 19, 2026, Visa announced a massive four-year extension of its global partnership with the Red Bull racing ecosystem. The deal ensures the payment giant remains the primary commercial engine for both Oracle Red Bull Racing and Visa Cash App Racing Bulls (VCARB) through the 2030 season. This renewal comes just weeks before the…
The Milan-Cortina 2026 Winter Olympics are delivering a massive economic windfall for Northern Italy. Since the opening ceremony on February 6, data released by Visa indicates that consumer spending has skyrocketed by 80% compared to the same period in 2025. This surge is fueled by a 60% increase in international tourist arrivals, revitalizing both urban…
