Global payments giant Visa is leaning into football culture ahead of the 2026 FIFA World Cup, launching fan-focused campaigns in partnership with Wise and Movida — all centered around turning everyday spending into once-in-a-lifetime matchday experiences.
Payments Meet Passion
Visa, one of FIFA’s longest-standing commercial partners, is tying its core product — payments — directly to fan engagement. The strategy is simple: incentivize card usage with the ultimate reward — access to World Cup matches across the United States, Mexico, and Canada.
Wise: Limited-Edition Cards and Global Access
Wise is rolling out a limited-edition physical debit card inspired by Brazil’s national colors, alongside 16 digital card designs themed around different national teams.
The offering isn’t just cosmetic. The Wise card remains fully functional across 100+ countries and supports over 40 currencies, reinforcing its positioning as a borderless financial tool — now wrapped in World Cup storytelling.
To amplify engagement, Wise has launched a promotional sweepstakes. For every R$200 spent using the card, users earn an entry to win a trip to a World Cup match in the U.S. The campaign runs through April, with winners drawn in May.
Movida: Driving Fans to the Semifinals
Meanwhile, Movida is activating through mobility — and a bigger prize.
Its “Movida pela Torcida” campaign offers customers a chance to win a full package to a World Cup semifinal, including flights, accommodation, and match tickets.
Entry is tied to car rental activity: every R$500 spent on bookings using a Visa card converts into one entry, with higher spending increasing the odds.
The semifinals are scheduled to take place at AT&T Stadium and Mercedes-Benz Stadium — two of the tournament’s flagship venues.
The Bigger Picture
For Visa, these campaigns are less about short-term promotions and more about embedding itself into the fan journey. By linking transactions to emotional rewards, the company turns routine spending into a gateway to football’s biggest stage.
It’s a play that blends fintech utility with sports marketing — and in a World Cup spread across three countries, the scale matches the ambition.