As pubs and bars prepare for the start of the new Premier League season, live football continues to prove its value as a major driver of customer traffic and spending. According to Sky Sports, the 2025/26 campaign was its most-watched Premier League season ever, with total league viewership rising 25% year over year. The increased…
Serie A club Lazio has removed all references to Polymarket from its official website after Italy’s gambling regulator added the prediction market platform to its list of blocked gaming websites. The measure, issued by Italy’s Customs and Monopolies Agency (ADM), came into effect on July 27, requiring restrictions on platforms that are not authorized to…
US private equity firm Providence Equity Partners is reportedly close to acquiring full ownership of international sports agency The.Team, formerly known as Wasserman. According to Sportico, the deal would value the agency at approximately $3.4 billion. Providence already owns a 60% stake in The.Team, which it acquired in 2022. If completed, the transaction would give…
After winning the World Cup with Spain, Barcelona and Spain midfielder Pedri travelled to China for a well-earned holiday — but his trip quickly became much more than a private getaway. The 23-year-old, who celebrated Spain’s World Cup triumph in front of nearly two million people at Madrid’s Cibeles Square, chose China for his first…
LeBron James is opening a new chapter in his NBA career after agreeing to join the Philadelphia 76ers. The 42-year-old star has signed a two-year, $8 million contract that includes a player option, according to ESPN. The move will see James play for the fourth team of his NBA career. After previously representing the Cleveland…
The 2026 FIFA World Cup influenced more than television audiences and social media engagement. Data from the tournament also highlighted how major sporting events can significantly reshape food delivery habits, with match times triggering predictable surges in demand. According to data from Deliverect, the period immediately before the final between Argentina and Spain saw the…
David Beckham has become the latest football icon to join Fortnite, with Epic Games unveiling a new Icon Series collection inspired by the former England captain’s career and enduring global appeal. The collection arrives after Beckham spent much of the summer back in the spotlight during the FIFA World Cup, highlighting how the former midfielder…
The 2030 FIFA World Cup could expand from 48 to 64 teams, with CONMEBOL president Alejandro Domínguez saying that work is underway to mark the tournament’s centenary with the biggest World Cup in history. Domínguez initially appeared to announce the expansion as a confirmed decision in a post on X. “The next one will be…
Ticket prices for the 2026 FIFA World Cup final have surged on secondary resale markets, with the cheapest available ticket approaching $10,000 ahead of Sunday’s showdown between Spain and Argentina at MetLife Stadium. According to TicketData, a platform that tracks the secondary ticket market, the lowest-priced ticket was listed at approximately $10,000 on Saturday, one…
Saudi Arabia is expanding its sports investment strategy with the creation of a new infrastructure-focused company. SURJ Sports Investment, the sports arm of Saudi Arabia’s Public Investment Fund (PIF), has partnered with investment firm Oak and live entertainment giant Live Nation to launch Radia. The new company will support the development of sports infrastructure across…
