The NFL has signed a new multi-year agreement with Fanatics, making the company its official retail operations partner across the league’s biggest global events. The deal covers flagship properties including the Super Bowl, NFL Draft, Kickoff, International Games, Pro Bowl, Scouting Combine, and other major activations such as the upcoming game in Paris. Under the…
UFC has signed a multi-year agreement to continue hosting events in Baku, extending its presence in the country until 2028. Under the deal with Azerbaijan’s Ministry of Youth and Sports and Baku City Circuit Operations Company, the UFC will stage one Fight Night event per year in the city. The next event is scheduled for…
French Open will not expand its use of backstage cameras despite growing pressure from broadcasters to increase behind-the-scenes access, tournament director Amélie Mauresmo has confirmed. The Grand Slam will maintain designated camera-free zones, prioritising player privacy as concerns rise across professional tennis about constant off-court filming. “We really want to maintain respect for the players’…
FIFA’s official hospitality provider On Location is extending its commercial footprint in West Africa ahead of the 2026 FIFA World Cup, deepening its partnership with Integral. Under the expanded agreement, Integral has been appointed as a referral agent across Ghana, Ivory Coast and Senegal—all of whom have qualified for the tournament. The company previously served…
The PGA Tour will open its 2027 season somewhere other than Hawaii, formally ending a relationship that has defined the start of its calendar for decades. What looks like a geographic change is, in reality, an early and visible break in a broader restructuring of the tour. For years, the season began with The Sentry…
Germany is building momentum in its push to host a future edition of the Olympic Games, with growing public support across multiple cities strengthening the country’s candidacy more than 50 years after it last staged the event. Recent referendums and surveys point to increasing backing, particularly in Cologne, where a positive local vote could shape…
FIBA has entered a new global partnership with investment platform XTB, strengthening the commercial framework around its flagship international competitions, including the 2026 and 2027 Basketball World Cups. Under the agreement, XTB will take an active sponsorship role in upcoming qualification cycles and become title sponsor of the European qualifiers from mid-2026. The deal runs…
Transport pricing for the FIFA World Cup 2026 is becoming one of the clearest fault lines between host cities in the United States, with Kansas City presenting a sharply different approach from its East Coast counterparts. In Kansas City, organisers have set a $15 round-trip shuttle fare to Arrowhead Stadium, while airport connections into downtown…
The Milano Cortina 2026 Winter Olympics are reportedly facing a significant financial shortfall, with Italian media outlet Il Fatto Quotidiano estimating a deficit of around €290 million as organisational accounts remain unresolved. The Games’ budget, initially set at €1.3 billion, was later revised to €1.7 billion, supported by more than €500 million in government funding….
Roland-Garros is set to introduce a series of upgrades in 2026 aimed at increasing both revenue and fan engagement, as the tournament continues its transformation into a broader entertainment and commercial platform. The event will run from 18 May to 7 June 2026, with the qualification week officially rebranded as the “Opening Week†and integrated…
