Saudi Arabia’s Public Investment Fund (PIF) is reportedly exploring the sale of a minority stake in Newcastle United as part of plans to finance the club’s long-term stadium ambitions. According to reports, discussions are ongoing regarding the introduction of a new investor while the club weighs two major options for its future home: a large-scale…
The UEFA Champions League final will not be shown free-to-air in the United Kingdom for the first time since the competition’s modern rebrand 34 years ago, as broadcaster TNT Sports moves to restrict access to paid subscribers only. The decision means fans wanting to watch the final between Arsenal and Paris Saint-Germain in Budapest will…
Thibaut Courtois, goalkeeper for Real Madrid CF, has expanded his investment portfolio by becoming co-owner of Spanish club CD Extremadura, a recently promoted team competing in Primera Federación. The deal was completed through NXTPlay Capital, the investment company Courtois shares with businessman Gonzalo Vila. Financial terms of the agreement have not been disclosed. According to…
Visa Inc. has unveiled its flagship “Tap In” campaign ahead of the 2026 FIFA World Cup, bringing together actor Jason Sudeikis and football stars Erling Haaland and Lamine Yamal in a global advertising push tied to this summer’s tournament. The campaign, launched with just weeks remaining before kickoff, plays on the football term “tap-in” while…
FIFA has renewed its partnership with sports betting operator Betano for the 2026 FIFA World Cup, extending a relationship that began during the Qatar 2022 tournament. Under the new agreement, Betano will serve as an official sponsor for the 2026 World Cup across Europe and South America. Financial terms of the deal were not disclosed….
FIFA is still without a broadcast partner in India for the 2026 FIFA World Cup, as negotiations with local media companies remain unresolved despite the tournament drawing closer. According to reports, discussions between FIFA and Indian broadcasters have stalled over the valuation of the rights package for the expanded tournament, which will be hosted across…
LaLiga has announced a new long-term media partnership with CazéTV to broadcast LaLiga EA Sports matches in Brazil through the 2031-32 season. The agreement covers the next six seasons and includes live matches, highlights, and additional digital content for Brazilian audiences. A major feature of the partnership is the free distribution of content through YouTube,…
Inter Miami CF has announced a major partnership with Mastercard, naming the global payments giant as the club’s Exclusive Payment Services Partner and an Official Partner of both the club and the new Nu Stadium. The agreement comes at a significant moment for soccer in North America and aims to enhance the fan experience through…
Real Betis Balompié has announced an extension of its sponsorship agreement with AUS Global through the 2027/28 season, continuing a partnership that originally began in the 2023/24 campaign. Under the renewed deal, AUS Global branding will remain featured on the shorts of the men’s first team during LaLiga and Copa del Rey matches. A key…
Olympique de Marseille has announced a new official partnership with Monster Energy, adding one of the world’s most recognisable energy drink brands to the club’s commercial portfolio. The agreement will see Monster Energy increase its visibility across matchday operations and fan experiences at Marseille home games. Monster Energy has built a strong global identity through…
