Erling Haaland is set to make his cinema debut as a voice actor in the upcoming animated film ViQueens, scheduled for release during the 2026 Christmas holiday season. According to reports from The Hollywood Reporter and The Guardian, the Manchester City striker will voice a Viking character — fittingly named “Haaland”. The movie is being…
The Ligue de Football Professionnel (LFP) and Kipsta, the football brand of Decathlon, have unveiled the official match balls that will be used for the 2026–27 season in Ligue 1 and Ligue 2. The new Ligue 1 ball stands out with a bold and modern design featuring bright, warm color tones combined with deep purple…
Saudi airline Riyadh Air has signed a long-term agreement to become the main shirt sponsor of the women’s team of Atlético de Madrid Femenino, replacing Herbalife and extending its presence at the club until 2033. Long-term partnership expansion The deal significantly expands Riyadh Air’s involvement with the Madrid-based club. The company is already associated with…
German Bundesliga club TSG 1899 Hoffenheim has announced that its home stadium in Sinsheim will be renamed the SNP Arena starting from the 2026/27 season, following a new naming rights agreement with software and data management company SNP SE. Deal runs until at least 2028 The initial agreement runs until June 2028 and includes more…
A potential broadcasting blackout for the FIFA World Cup in China has been avoided after a new multi-year rights agreement was signed between FIFA and the state broadcaster CCTV, part of China Media Group. Coverage through 2031 Under the deal, CCTV will broadcast full coverage of: The agreement includes both traditional TV (linear) and digital…
Chelsea FC has announced a new partnership with Roc Nation Sports International aimed at strengthening the club’s presence and cultural reach in the United States. The Premier League club is positioning the collaboration as part of a broader strategy that blends football with music, entertainment and lifestyle branding to connect with younger audiences in North…
David Beckham has reportedly become the first British athlete in history to build a fortune exceeding €1 billion, according to new figures published by The Times. The former England captain reached the milestone alongside his wife, Victoria Beckham, through a combination of football investments, real estate ventures and expanding business interests across fashion, nutrition and…
.Arsenal FC and adidas have unveiled the club’s new home kit for the 2026/27 season, with the design commemorating two decades since Arsenal’s move to Emirates Stadium in north London. The launch is part of the club’s long-term partnership with adidas and is supported by a campaign film featuring players from both the men’s and…
Commercial broadcaster RTL Group has secured a renewal of its Hungarian media rights agreement for the UEFA Champions League, extending its deal through the 2030-31 season. Under the renewed agreement, RTL will continue to hold rights to every Champions League match in Hungary across the 2027-28 to 2030-31 cycle. The broadcaster already controls rights for…
Record-breaking audiences for the 2026 Winter Olympics, despite relatively modest commercial returns, have once again highlighted a key reality in the sports industry: massive viewership does not automatically translate into massive revenue. A similar pattern can be seen across global football. Events such as the FIFA Men’s World Cup attract billions of viewers worldwide, yet…
