As the 2025–26 European football season draws to a close, several clubs are reinforcing their commercial strategies through key partnership renewals. Liverpool, Inter Milan, and Union Saint-Gilloise (USG) have all confirmed updated agreements with major brands, highlighting the continued expansion of football’s commercial ecosystem. Liverpool Expand Digital Strategy with Wasabi Premier League side Liverpool have…
AC Milan has renewed its partnership with Corpay, extending the company’s Cross-Border division as the club’s Official Commercial Foreign Exchange Partner. The agreement continues a collaboration focused on supporting AC Milan’s international financial operations, with Corpay providing foreign exchange and cross-border payment solutions. As a globally operating club with commercial activity across multiple markets, AC…
Italian football’s attendance race is proving just as competitive as the title fight itself. In the latest update from the Serie A, AC Milan have moved back to the top of the league’s spectator rankings after 32 matchdays of the 2025/26 season, narrowly overtaking city rivals Inter Milan by the smallest of margins. Milan are…
AC Milan has unveiled a new capsule collection in collaboration with Off-White, further strengthening a partnership that blends football, lifestyle, and Milanese identity. The collection emphasizes a clean, contemporary aesthetic inspired by both brands, featuring key pieces such as varsity jackets, hoodies, and t-shirts. Design elements include reinterpretations of AC Milan’s visual identity alongside Off-White’s…
Inter Milan continues to lead the Serie A social conversation, according to the latest MediaScore report compiled by Comin & Partners and Volocom, even as the club navigates a turbulent period on the field. The nerazzurri logged 45,500 social mentions this week, maintaining the top spot despite a 0-0 draw against Fiorentina that left fans…
Investors have until March 31 to submit non-binding bids for licenses in the NBA’s planned NBA Europe league, offering a first glimpse into who might help launch the league and how much revenue it could generate. Sources say the Saudi Arabian Public Investment Fund, which owns Newcastle United and operates a broad sports portfolio including…
AC Milan has officially announced a groundbreaking multi-year partnership with Al Hammadi Holding, marking the first time in history that the club’s famed MilanLab will operate outside of Italy. As one of the premier healthcare providers in Saudi Arabia, Al Hammadi Holding will serve as a key regional partner, making MilanLab a central pillar of…
Lega Serie A has successfully utilized the 2024/25 Coppa Italia Frecciarossa Final as a large-scale pilot project to establish a new gold standard for sustainable event operations. Under its “Road to Zero” framework, the league used the final as a controlled environment to map the total environmental footprint of a major football event. The project…
