LaLiga partner Moeve has introduced a fan activation campaign that will allow selected participants to take penalty kicks during halftime of official matches in LaLiga EA Sports. The initiative is part of Moeve’s loyalty programme “Club Moeve gow†and is designed to strengthen fan engagement through experiential rewards tied directly to matchday environments. Winners will…
Wrexham AFC’s documentary series “Welcome to Wrexham†has been renewed for three additional seasons, extending its run until 2029. The show, which follows the club’s rise since its 2021 takeover by Ryan Reynolds and Rob McElhenney, will continue to document the team’s progress from non-league football toward its long-term ambition of reaching the Premier League….
Manchester City will return to Hong Kong in summer 2026 as part of its pre-season tour, marking its first visit since 2019. The club will face Inter Milan at Kai Tak Stadium during the Hong Kong Football Festival, with the fixture positioned within a broader commercial and entertainment event framework delivered by TEG Sport. The…
Kelsey Plum has ended her partnership with Under Armour, becoming the latest high-profile athlete to exit the brand as it continues to reshape its roster of sponsored athletes. Plum originally signed with Under Armour in 2022, but the two sides have now parted ways after her deal reached its final phase and was not renewed….
Juventus will face Chelsea in a high-profile friendly this summer as part of the Hong Kong Football Festival 2026, adding another marquee fixture to its international pre-season tour. The match, scheduled for August 5 at the new Kai Tak Stadium, is part of a wider event also featuring Manchester City and Inter Milan, underlining the…
Carlos Alcaraz has partnered with Infosys as a global ambassador, in a deal centered on artificial intelligence and data-driven performance in tennis. The agreement will see Infosys develop advanced analytics tools and a dedicated application to support Alcaraz’s match preparation and in-game decision-making. The collaboration also extends beyond performance, with joint social initiatives involving the…
Barilla is accelerating its sports marketing strategy with a limited-edition pasta shaped like Formula 1 wheels, designed to connect food consumption with race weekend viewing. The product, named “Racing Wheelsâ€, features circular, spoke-like pasta pieces inspired by F1 rims. Beyond the visual reference, the shape has also been engineered to improve sauce retention while maintaining…
Juventus has stepped up its commercial and fan engagement strategy in China with a multi-day activation event in Chengdu, reinforcing the club’s long-term focus on one of football’s most valuable overseas markets. The three-day programme, staged in the city’s Chunxi Road district at Chengdu IFS, centred around a pop-up concept titled “Juventus Park†— an…
The Washington Commanders are going back to the future — stylistically, at least. With the unveiling of their 2026 uniforms, the franchise has taken a deliberate step toward its most successful era, reintroducing classic design elements tied to its Super Bowl-winning teams of the 1980s and early ’90s. White throwback jerseys return as a primary…
RB Leipzig has introduced a new feature in its official club app that allows season ticket holders to track their match attendance and monitor progress toward minimum usage requirements. The update is part of the club’s wider push to integrate digital tools into the matchday experience, combining ticketing policy with fan-facing data and engagement features….
