The National Football League has begun actively defending its media rights structure amid growing scrutiny from federal regulators and pressure tied to its long-standing antitrust exemption. According to reporting by Joe Flint of The Wall Street Journal, senior NFL officials — including executive vice president of media distribution Hans Schroeder — met with representatives from…
Norwegian football’s steady commercial climb has translated into a new domestic rights benchmark, with broadcasters committing record fees for the 2029–2034 cycle. Commercial broadcaster TV 2, alongside Amedia and Schibsted, has secured a wide-ranging package covering the men’s Eliteserien, women’s Toppserien, and multiple lower divisions across both pyramids. The headline number: NOK820 million ($87.8 million)…
Ultimate Fighting Championship continued its broadcast momentum on CBS, drawing its largest linear TV audience in nearly a decade with its second outing on the network. Saturday’s UFC 327 averaged 2.65 million viewers across a two-hour window, which included the end of the prelims and the opening hour of the main card. That figure marks…
Maria Sharapova is entering the podcasting space with a new show titled Pretty Tough, produced in collaboration with Vox Media, expanding the growing trend of tennis stars building media platforms beyond the court. The podcast, set to debut on April 22, will focus on ambition, excellence and the personal stories of high-achieving women across different…
Spanish streamer and digital creator Ibai Llanos will broadcast the Copa del Rey Final on YouTube, marking a new milestone in football media distribution as the match is shown on a creator-led platform alongside traditional TV coverage. The final, featuring Atlético Madrid and Real Sociedad, will also air on Spain’s public broadcaster RTVE, meaning the…
ESPN Africa has expanded its rugby portfolio after acquiring English-language rights to France’s top domestic competition, the Top 14, in a multi-year agreement. The deal will see matches broadcast across sub-Saharan Africa via ESPN’s linear channels and Disney+, with four live games shown each weekend alongside select playoff fixtures. The move strengthens the region’s access…
The NBA Play-In Tournament is showing early signs of streaming success, with audiences on Amazon Prime Video trending ahead of last year’s linear TV figures despite the shift away from cable. Across the first two nights, the tournament averaged 2.69 million viewers, marking a 12% increase compared to equivalent windows on ESPN and TNT in…
The NASCAR Euro Series has agreed a new worldwide broadcast partnership with DAZN, in a move that significantly expands the championship’s global reach and shifts its distribution model toward free digital access. Under the agreement, DAZN will stream every race from the series live and free to air, with the exception of the Netherlands and…
Broadcast rights for the next World Baseball Classic will be negotiated as part of Major League Baseball’s broader media rights discussions in 2028, marking a strategic shift in how the tournament is packaged and sold. Historically, WBC rights have been negotiated separately. However, following record-breaking viewership in the United States, MLB is now expected to…
Nine Group has secured a landmark five-year broadcast partnership with Netball Australia, taking exclusive rights to Suncorp Super Netball, all Australian Diamonds matches and the 2027 Netball World Cup in Sydney. The agreement begins on 1 January 2027 and marks the biggest free-to-air broadcast commitment in the sport’s history in Australia. Under the deal, Nine…
