The arrival of LeBron James at the Philadelphia 76ers is already reshaping the NBA’s national television schedule for the 2026-27 season, highlighting the commercial impact of the league’s biggest star. After NBA Commissioner Adam Silver acknowledged that the league delayed finalizing its schedule until LeBron decided on his next team, broadcasters moved quickly to maximize…
DAZN is expanding its presence in the United States after reaching an agreement with MSG Networks and YES Network to integrate their regional sports channels into its streaming platform for the 2026-27 season. The deal will allow subscribers within the networks’ regional broadcast territories to watch live local games involving several major New York sports…
The 2026 WNBA All-Star Game continued the league’s strong growth in audience, drawing 3.2 million viewers on ABC, according to ESPN. The broadcast marked a 44% increase compared with the 2025 All-Star Game, while viewership peaked at 3.3 million, making it the second-most-watched WNBA All-Star Game in league history. Fan demand was equally impressive inside…
UEFA has launched the next stage of its media rights sales process for its men’s club competitions by opening a tender covering the Baltic markets of Latvia, Lithuania and Estonia. The bidding process opened on 27 July, with interested broadcasters and media companies required to submit offers by 24 August. Four Seasons of Rights Available…
The Confederation of African Football (CAF) has secured a series of broadcast agreements with major media companies for the 2026 Women’s Africa Cup of Nations (WAFCON), which is being held in Morocco. The deals were announced just one day before the tournament began and cover several key international markets. beIN Sports will broadcast the tournament…
DAZN has expanded its football offering in Spain following the country’s 2026 FIFA World Cup triumph by securing the rights to UEFA Nations League matches and UEFA Euro 2028 qualifying fixtures. The international OTT streaming platform will broadcast more than 500 UEFA national team matches over the next two years. The package includes every fixture…
Ryan Fox’s dramatic victory at the 2026 Open Championship delivered the tournament’s most-watched final round in four years. An average of 4.3 million viewers watched Sunday’s final round on NBC, marking a 6% increase from last year and the highest audience for the tournament’s final round since 2022. The audience peaked at 6.1 million viewers…
The French Tennis Federation has extended its broadcast agreement with beIN Media Group for the Roland-Garros tournament for a further five years. The new deal covers the 2027-2031 editions of the Grand Slam across 34 territories in the Middle East, North Africa and Asia. beIN will continue to broadcast Roland-Garros on beIN Sports, with streaming…
beIN has renewed its media rights agreement for the NFL in France and expanded its weekly coverage with an additional live game featuring French-language commentary. The agreement comes ahead of the league’s first-ever regular-season game in France. beIN has held the NFL’s media rights in the country since 2012. Under the expanded deal, the broadcaster…
The 2026 FIFA World Cup final between Spain and Argentina set a new record for soccer viewership in the United States. Spain’s 1-0 extra-time victory over Argentina attracted a peak audience of 51.7 million viewers on Fox’s English-language broadcast, according to Nielsen data, making it the most-watched soccer broadcast in U.S. television history. The match…
