Bundesliga Media expands creator-led coverage in the UK and Ireland with Jamie Vardy and Mark Goldbridge
Manchester City and Puma launch first fan-designed AI kit
Bundesliga and EA Sports extend long-running licensing partnership
Liverpool Launches Global E-Commerce Platform as Part of Digital Transformation
UEFA set to suspend boycott threat against FIFA competitions
adidas unveils official 2026/27 UEFA Champions League and UEFA Women’s Champions League match balls
NWSL adds Roku as new media partner after Victory+ split
2026 World Cup Generated $3.5 Billion Economic Impact Across New York and New Jersey
Ligue 1 Domestic Rights Tender Could Launch as Early as October
Thomas Müller, Mats Hummels and Yann Sommer to acquire Portuguese club Estrela Amadora
Ceferin rules out FIFA presidency bid in 2027: “I’m not interested”
CAF opens bidding for Sub-Saharan media rights to 2027 AFCON
Qatar Stars League adds Red Bull and Hankook Tire to sponsorship portfolio
Liverpool opens shirt sponsorship market as Standard Chartered talks reach key stage
Al-Nassr turns to AI to strengthen its commercial model and fund the transfer market
Dortmund boosts commercial revenue despite sharp decline in turnover
Premier League 2026/27: The business stories Behind the Kick-Off
Serie A renews DAZN deal for UK market
TNT Sports takes Premier League coverage to YouTube with first 30 minutes free
Bayern Munich and NHL launch strategic partnership linking Germany and North America
Serie A has 25.6 million fans, with Juventus still leading despite decline
LaLiga’s youth investment generates €466 million for clubs and 23 titles for Spain
Mark Walter in talks to sell Chelsea stake amid federal probe
Bayern Munich’s digital boom delivers 15 billion video views
Juventus signs multi-year sponsorship deal with YOKOHAMA Tyres
Hotels.com renews multi-year partnership with Arsenal
Canva makes football debut with Como 1907 partnership
LaLiga to become first league to use connected ball technology in every game
Lakers sale sets new record as most expensive sports club deal at $12.5 billion
J.League partners with IMG to drive global sponsorship growth
PSG and Aston Villa to Earn €4m Each in 2026 UEFA Super Cup
LaLiga extends South American media rights deal with ESPN and DSports through 2032
Lazio terminate Polymarket sponsorship deal, will receive €9.5 million for 2026-27
Bayer Leverkusen renew Fernando Carro and Simon Rolfes contracts
FC Bayern Munich and Google sign long-term AI and smartphone partnership
Premier League to contribute £33 billion to UK economy by 2028
Atlético Madrid approves €101m capital increase led by Apollo
Lens launches new third kit at fans’ wedding
World Cup helps MagentaTV attract one million new customers in Germany
Al Ahly secures Vodafone stadium naming rights and shirt sponsorship deals
Pinterest becomes Brighton women’s team sponsor in four-year deal
CAF endorses Infantino as FIFA governance crisis deepens
Liverpool targets major commercial expansion in the U.S. with 40-store plan
BCG report identifies three forces reshaping global football after the 2026 World Cup
Serie A ends India blackout with five-year broadcast deal with Zee
UEFA launches official TikTok channel to expand digital reach
Disney+ and DAZN Secure LaLiga Broadcast Rights in France Through 2029
Adidas strengthens its grip on the Premier League kit market
Arsenal extends Emirates sponsorship deal through 2033
