RC Celta and the technology group Siweb have upgraded their partnership for the rest of the LaLiga season. Starting this week, the club will feature Sygna, a business management brand, on the front of the players’ shorts.

Strategic Brand Pivot

This move aims to give the Sygna software direct market visibility. To launch the campaign, the club is offering members three months of free access to the platform. This deal follows a similar agreement Sygna recently signed with Real Sociedad.

Global Youth Expansion

In addition to the kit deal, Celta renewed its partnership with Wakatake Group. With the inclusion of TFL as a new partner, the club will expand its football clinics beyond Japan and into US and Scandinavian markets.