Manchester City has signed a multi-year extension with LED specialist Unilumin, integrating advanced display technology into the club’s massive new entertainment destination at the Etihad Campus.
The partnership moves beyond the pitchside “Supersized LED” system installed in 2022. Unilumin will now supply large-scale screens for the club’s upcoming fan zones and entertainment hubs, ensuring a high-impact digital experience for both matchday and non-matchday events.
Enhancing Commercial Value
The expansion is a strategic move to boost visibility for City’s global partners. By increasing the digital real estate across the stadium campus, the club provides sponsors with more “broadcast-facing” exposure and interactive touchpoints with fans.
Key Features of the Expansion:
- Campus Integration: New large-scale screens at both ends of the Etihad campus.
- Fan Engagement: Installation of new displays in the fanzone for immersive matchday experiences.
- Proven Tech: Builds on the 2022 two-tier pitchside LED system that redefined stadium advertising.
Jeremy Way, VP of Strategy at City Football Group, noted: “We are extending our tech capability into our upcoming entertainment destination, reflecting our commitment to world-leading technology across the entire site.”