Gelsenkirchen is buzzing. Within just 24 hours of announcing the signing of 39-year-old veteran Edin Džeko, FC Schalke 04 has already turned a sporting gamble into a commercial masterclass.
The Bosnian striker’s arrival for the final 16 matches of the 2025/26 season sparked a retail frenzy, with over 6,000 shirts sold in a single day. At a retail price point between €102.90 and €106.90, the club has generated a staggering gross revenue of approximately €617,000 to €641,000.
While these figures represent gross retail income before production and licensing costs, the message is clear: the “Bosnian Diamond” still carries elite-tier drawing power, even in the 2. Bundesliga.