A new survey released by the U.S. Travel Association suggests that international enthusiasm for the 2026 FIFA World Cup may be tempered by growing concerns over cost, travel logistics, and safety.
The survey, which polled more than 9,500 fans across 10 countries, found that nearly one in four respondents consider visa processing and border controls a major factor in deciding whether to attend the tournament in the United States.
With the World Cup just 10 weeks away, organisers are facing increasing scrutiny over whether infrastructure and entry systems are prepared for the scale of the event.
The association warned that “success is not guaranteed,” citing a combination of visa delays, rising travel costs, and uncertainty around U.S. policy as key barriers for international fans.
Cost pressures and infrastructure concerns
Fans surveyed estimate they will spend around $5,000 per person, before accounting for additional travel such as transport to stadiums. This has raised concerns among supporter groups that the tournament is becoming financially inaccessible for many.
Supporter representatives, including officials from the Scottish Football Supporters Association, warned that some fans may be forced to take on significant debt to attend matches.
Adding to concerns, the MBTA’s reported $80 round-trip stadium transport fares for matches at Gillette Stadium sparked backlash from travelling supporters.
Ticketing and accommodation issues
Reports also indicate that FIFA has cancelled thousands of hotel reservations across host countries, while some host cities are experiencing weaker-than-expected hotel demand despite claims of strong global ticket sales.
Dynamic ticket pricing has further contributed to frustration among fans, with many reporting unexpected cost increases during the purchasing process.
Structural issues remain unresolved
The U.S. Travel Association previously flagged challenges including slow visa processing, aging infrastructure, and outdated security systems, stating that many of these issues remain unresolved ahead of the tournament.
The report contrasts sharply with optimism surrounding the 1994 World Cup in the United States, which is still widely regarded as one of the most successfully hosted editions of the tournament.
Growing pressure on organisers
Despite FIFA’s assertion that tickets have been purchased from fans in over 200 countries and territories, supporting data such as confirmed travel bookings and hotel occupancy figures has yet to fully match expectations.
As the tournament approaches, attention is increasingly turning to whether host nations can meet logistical demands and deliver a smooth experience for international visitors.