Long before they were the “Blues,” they were the “Pensioners.” In a nod to a century-old identity, Chelsea FC has unveiled a new heritage clothing range that celebrates its enduring bond with the Royal Hospital Chelsea and its world-famous residents. The collection, which launched today, Wednesday 25 February 2026, reintroduces a figure long lost to the club’s official iconography: Percy the Pensioner.
The range serves as a bridge between the club’s 1905 origins and the modern streetwear aesthetic. Characterized by the iconic scarlet of the Pensioners’ uniforms and the vintage “CFC” lettering, the collection includes everything from cricket-style cable-knit jumpers and rugby polos to track jackets and lifestyle accessories.
A Legacy Beyond the Badge
The connection between the club and the Royal Hospital is more than just geographical.
- The First Nickname: From the club’s inception until 1952, Chelsea were officially known as the “Pensioners.”
- Percy the Pensioner: A staple of matchday programs for decades, the cartoon mascot Percy returns as the central emblem for this collection.
- Philanthropy in Fashion: A percentage of all profits from the Heritage Collection will be donated to the Royal Hospital Chelsea, supporting the lifelong care of British Army veterans.
“The Bridge Feels Like Home”
For the Chelsea Pensioners, who are regular fixtures in the stands at Stamford Bridge, the partnership is deeply personal. “At Stamford Bridge, we’ve built real relationships,” said Paul, a Chelsea Pensioner and lifelong fan. “They’re not just supporters—they’re friends. The respect the club shows us is special. The Bridge feels like home.”
David Richmond CBE, CEO of the Royal Hospital Chelsea, echoed the sentiment, noting that the values of “care, community, and comradeship” have defined the institution for over 300 years. This commercial collaboration ensures that those who served remain visible and supported within the heart of the Southwest London community.