Paris Saint-Germain (PSG) has officially extended its retail reach into Asia with the opening of a new flagship store in Hong Kong’s prestigious K11 MUSEA mall.
The launch, held on January 20, 2026, signals the club’s intent to solidify its status as a global lifestyle brand. The store features a blend of traditional sportswear and exclusive regional merchandise, including a special 2026 Chinese New Year capsule collection developed in partnership with Fanatics China.
The inauguration ceremony was attended by PSG Chief Revenue Officer Richard Heaselgrave, Diversification Director Nadia Benmokhtar, and club legend Blaise Matuidi. The event honored local culture with a traditional lion dance performance.
According to Benmokhtar, the space is intended to be more than a shop; it will act as a hub for local artistic collaborations and a platform for fans to engage with the club’s creative identity.