Mobility platform Cabify has strengthened its presence in Spanish football by signing a new sponsorship deal with Valencia CF, marking its fourth partnership within the sport in less than a year.
The agreement further deepens Cabify’s integration into LaLiga, where it has already partnered with clubs such as Atlético de Madrid, Athletic Club, and Racing de Santander.
As part of the deal, Cabify will activate a range of fan-focused initiatives, including mobility discounts, promotions, and matchday experiences designed to enhance how supporters travel to and from matches.
The brand will also have visibility at Valencia’s home ground, Mestalla Stadium, as well as at the club’s training facilities. Its presence will extend across the club’s digital channels, with additional activations aimed at improving the overall fan journey.
While financial terms and contract length were not disclosed, both parties emphasized the strategic alignment behind the partnership.
Valencia CF highlighted Cabify’s focus on innovation and fan experience, while Cabify described the collaboration as a way to connect more deeply with the city and its supporters—positioning football as a key touchpoint in everyday urban life.
The deal reflects a broader trend in European football, where mobility, technology, and lifestyle brands are increasingly investing in clubs to engage fans beyond the pitch and become part of the matchday experience itself.