According to a recent study by Morning Consult, the landscape of brand growth in 2025 is being dominated by digital services, AI, and consumer staples. Notably, Fanatics stands out as the sole sports-related brand to make the top 10 list.
Key Highlights from the Rankings:
- Top of the List: DoorDash takes the #1 spot as the fastest-growing brand of the year.
- The Rise of AI: Artificial Intelligence continues its massive momentum, with Gemini (#6) and ChatGPT (#9) both securing spots in the top 10.
- The Sports Sector: Fanatics ranked 7th overall, marking its position as the only representative from the sports industry in this elite group.
- Consumer Essentials: Traditional household names like Fruit of the Loom (#2), Great Value (#4), and Breyers (#5) showed surprisingly strong growth alongside modern tech giants.
Full Top 10 List:
- DoorDash
- Fruit of the Loom
- TikTok Shop
- Great Value (French Fried Potatoes)
- Breyers (Ice Cream)
- Gemini
- Fanatics
- Siggi’s Yogurt
- ChatGPT
- Chromebook
The inclusion of Fanatics highlights the brand’s successful expansion beyond traditional licensed apparel into a broader sports ecosystem, including collectibles and betting, allowing it to compete with tech and food industry leaders.