Packers Crack Down on Professional Resellers: “Use Them or Lose Them”

The Green Bay Packers have issued a stern warning to their season-ticket holder base: your tickets are for cheering, not for profit. In a statement released on February 23, 2026, the organization made it clear that those who treat their seats as a business venture may find themselves stripped of their renewal rights.

The Policy: Purpose over Profit

Packers Vice President of Sales and Business Development, Craig Benzel, emphasized that the primary goal of season tickets is to maintain the legendary home-field advantage at Lambeau Field.

• The Warning: Fans who “repeatedly resell” their tickets—whether through official secondary markets or third-party brokers—face having their renewal ability revoked without further notice.
• No “Magic Number”: While the team has not specified exactly how many games a fan must attend to be “safe,” the focus is on those who purchase tickets with the sole intent of reselling.
• The Stock Factor: While many season-ticket holders are also “owners” (holding non-transferable stock certificates), the team clarified that while they cannot take your stock, they can take your seats.

The 155,000-Person Motivation

The Packers’ aggressive stance is fueled by one of the most daunting statistics in professional sports: the season-ticket waiting list.

• The Queue: There are currently more than 155,000 people waiting for season tickets.
• The Philosophy: The team believes that seats occupied by “visiting fans” or left empty by brokers should instead go to the thousands of loyal Packers fans who have spent years (or decades) waiting for their turn.
• Home-Field Advantage: By curbing mass resale, the Packers hope to ensure Lambeau Field remains “frozen tundra” for opponents and a sea of green and gold for the home team.

Comparison: Packers vs. Other NFL Ticket Markets