The Premier League is considering a major restructuring of its commercial model that could generate up to £750 million (€850 million) in additional annual revenue. The proposal, presented to the 20 member clubs during a recent shareholders’ meeting, involves centralizing a significant portion of stadium advertising and expanding global partnerships.
According to the plan reported by Sky News, the league aims to centralize the sale of 60% of perimeter pitch-side advertising. Additionally, the strategy includes increasing the number of “top-tier” global partners from seven to ten. This approach is inspired by North American sports leagues, which manage commercial rights centrally to maximize bargaining power and brand value.
Current primary partners of the Premier League include global giants such as Barclays, Microsoft, Electronic Arts (EA), and Guinness. While the revenue projections highlight the league’s immense commercial strength, some club executives have raised concerns regarding potential conflicts with existing individual club sponsorships and category overlaps.