Stade Rennais is blending tradition with technology at Roazhon Park. By partnering with Flycup and Maître Jacques, the club has turned its iconic “galette-saucisse” snack into a gateway for a mobile gaming experience.

How It Works: Eat, Play, Win

Supporters purchasing the traditional snack during the 2025/26 season can find a QR code on the packaging.

• The Game: Developed by Fastory, the mobile game gives fans 60 seconds to catch virtual sausages while dodging penalties.
• The Reward: Players who reach a specific score threshold are entered into a prize draw via an automated chatbot.

Strategic Fan Engagement

This activation isn’t just for fun; it’s a data-driven move to increase fan interaction and brand loyalty. By linking a physical product (snacking) to a digital reward system, Stade Rennais is setting a new standard for the “in-stadia” fan experience.