Roland-Garros is set to introduce a series of upgrades in 2026 aimed at increasing both revenue and fan engagement, as the tournament continues its transformation into a broader entertainment and commercial platform.
The event will run from 18 May to 7 June 2026, with the qualification week officially rebranded as the “Opening Week” and integrated into the main event calendar. The move extends the tournament’s duration and strengthens its early-stage appeal, with daily attendance capacity increased from 18,000 to 20,000 spectators.
Organizers expect more than 120,000 visitors during the opening phase alone, with a full tournament target exceeding 700,000 total entries, up from 685,000 in 2025. According to FFT leadership, the expansion reflects a long-term strategy to turn the opening week into a key growth driver.
Commercially, the tournament continues to evolve its partner ecosystem. New sponsor Schweppes joins the portfolio under a three-year deal, while long-standing partners including Lacoste, Lavazza, and Moët & Chandon have renewed their commitments.
Fan experience will also be significantly expanded with the introduction of two dedicated fan zones — one in Paris at Place de la Concorde and another in New York City, created in partnership with Warner Bros Discovery. The initiative aims to extend Roland-Garros’ global reach beyond the stadium environment.
Additional innovations include the launch of the “Jardin des chefs,” a premium culinary space near the Simonne-Mathieu court, and the experimental approval of wearable connected devices to track player performance data during matches.
The 2026 edition will also feature special ceremonies and tributes for retiring stars, with entertainment programming designed to turn key match days into broader cultural events.
Overall, Roland-Garros 2026 reflects a clear shift: from a traditional Grand Slam tournament to a multi-layered entertainment and commercial experience designed for a global audience.