The Audi Formula 1 team and Aston Martin F1 (AMF1) have announced new commercial and licensing agreements as they prepare for the 2026 season.
Audi F1 Tech Partnership with NinjaOne
Audi has expanded its commercial portfolio by partnering with Texas-based technology firm NinjaOne.
- Role: NinjaOne will serve as the team’s official partner for endpoint management, mobile device management, and SaaS backup.
- Operations: The tech company will assist in managing and monitoring systems across both factory and trackside operations globally.
- Platform: Audi will utilize NinjaOne’s Unified IT Operations Platform.
- Other Partners: Audi’s growing list of sponsors includes title sponsor Revolut, along with Adidas, BP, Castrol, Visit Qatar, and Perk.
- Debut: Audi is set to join the F1 grid in 2026, taking over the current Sauber team.
Aston Martin Licensing Deal with Meccano
The Aston Martin F1 team has entered a licensing agreement with the construction set brand Meccano.
- Collaboration: The partnership will focus on developing premium, officially licensed construction sets of the Aston Martin F1 car.
- Manufacturing: The sets will be produced and distributed by Addo Play, the UK-based company that acquired Meccano in 2025.
- Milestone: This is Meccano’s first licensed product launch since its acquisition and its first-ever collaboration with an F1 licensee.
- Recent AMF1 Activity: The team recently added CoinPayments as a global partner and renewed its deal with JCB.
The 2026 F1 season is scheduled to begin with the Australian Grand Prix from March 6 to 8, featuring a 24-race calendar.