The GWS GIANTS have officially announced a multi-year partnership with Unibet, a subsidiary of the global gambling giant FDJ United. Under this agreement, Unibet becomes the Official Wagering Partner for both the GIANTS’ AFL and AFLW programs, marking a significant step in the club’s commercial strategy.
The partnership aims to leverage Unibet’s international expertise in fan engagement to provide innovative digital content and enhanced match-day integrations. Unibet, which has a long-standing collaboration with the Sydney Roosters, plans to apply a similar blueprint to elevate the supporter experience for GIANTS fans across both men’s and women’s competitions.
Commitment to Innovation and Responsibility
Nathan Reeves, General Manager of Unibet, expressed excitement about the partnership, noting that the GIANTS’ ambition aligns perfectly with Unibet’s values. GWS GIANTS Executive General Manager Alex Stanley highlighted Unibet’s track record in responsible entertainment, emphasizing that the collaboration will bring fresh and meaningful experiences to members across Greater Western Sydney.
A core component of the agreement is a shared dedication to Responsible Gambling. Unibet will prominently feature player management tools, such as deposit limits and self-exclusion options, within its marketing activations related to the GIANTS.