Roland-Garros has revealed the official poster for its 2026 edition, created by renowned French contemporary artist JR. The initiative continues a long-standing tradition, as the French Tennis Federation has commissioned leading artists to visually represent the tournament each year since 1980.
The 2026 artwork stands out with a striking central element: a black-and-white eye—JR’s signature motif—embedded within a composition dominated by the iconic clay courts of Roland-Garros. The artist incorporated real images from court preparation, highlighting a behind-the-scenes aspect rarely seen by the general public.
Blending Sport and Contemporary Art
Known globally for his monumental installations and large-scale photographic collages, JR brings his distinctive visual language into the world of tennis while respecting the tournament’s identity. The result is both instantly recognizable and conceptually rich, reinforcing the cultural depth of the event.
The poster reflects a dual ambition: to create a powerful visual identity and to strengthen the artistic dimension of Roland-Garros. This aligns with the broader strategy of the French Tennis Federation, which treats the official poster not merely as a promotional tool but as a key element of brand positioning.
By collaborating with internationally acclaimed artists, Roland-Garros continues to cultivate a premium and artistic image that sets it apart from other Grand Slam tournaments.
A Key Element of Tournament Branding
As in previous years, the 2026 poster will be adapted across all tournament platforms in the coming months, from on-site visuals to global marketing campaigns. Through this approach, Roland-Garros reinforces its unique intersection of sport, culture, and visual storytelling—ensuring that its identity extends well beyond the clay courts.