The 31st edition of the Run Rome The Marathon concluded at the Circus Maximus, once again highlighting the event’s evolution into a premium sports business and entertainment platform.
Organized under the management of Infront and Corriere dello Sport-Stadio, the event reflects a long-term strategic partnership that was secured following a public tender launched by Roma Capitale and the Italian Athletics Federation (FIDAL) in 2019. The agreement grants exclusive rights covering event organization, marketing, commercial operations, media, and broadcast production.
Over the years, the collaboration between Infront and Corriere dello Sport has transformed the marathon into a fully integrated sports & entertainment project. Their approach focuses on stakeholder engagement, sponsorship activation, year-round communication strategies, and high-level hospitality experiences. Production responsibilities are handled by Gravity Media Italy, ensuring high-quality content delivery across platforms.
The upcoming tender process, expected to be evaluated by the Municipality of Rome, will determine the event’s future rights holder. Alongside the current organizers, major industry players such as RCS Sport and Amaury Sport Organisation (ASO)—the company behind the Tour de France—are also believed to have submitted bids. Industry reports suggest that financial considerations will account for approximately 20% of the overall evaluation criteria.
This year’s edition showcased a highly developed event infrastructure, including an Expo Village and premium hospitality areas comparable to Formula 1 standards. Advanced digital installations, LED finishing arches, and modern production techniques reinforced the event’s positioning among top-tier international sports properties. At the same time, traditional Roman heritage elements were preserved, with historical costumes and cultural activations enhancing the local identity of the race.
On the commercial side, the marathon featured a strong portfolio of partners, including title sponsor Acea, technical partner Joma Sport, and brands such as Cisalfa Sport, Turkish Airlines, Hyundai, and many others—bringing the total to 32 official partners.
From a sporting perspective, Kenyan athletes dominated the elite fields. Asbel Rutto claimed victory in the men’s race with a time of 2:06:32, securing his second win in Rome, while Pascaline Kibiwot set a new women’s course record with 2:22:44.
The event also highlighted its global reach, attracting 36,000 participants from 166 countries, with international runners making up approximately 70% of the field—further underlining the marathon’s status as a leading global running event.