Eintracht Frankfurt and Deutsche Bank have signed an early contract extension that secures the stadium’s naming rights until 2035. The deal, valued at €100 million over the next decade, significantly upgrades the previous agreement which was set to expire in 2027.
Key Highlights of the Agreement:
- Financial Boost: The annual payment will increase to approximately €10 million, nearly doubling the previous fee of €5.5 million per year.
- Expanded Assets: Beyond naming rights, the bank will now feature on the sleeves of training and warm-up gear for all club teams.
- Digital Innovation: The partnership focuses on technology, including an integrated payment system within the club’s app and expanding cashless payment options at the stadium.
- Community & Finance: The bank will continue to offer specialized financial products and services tailored to the club’s fanbase in Germany’s financial capital.
Axel Hellmann, spokesperson for Eintracht’s board, emphasized that the renewal represents “trust and shared values,” while Deutsche Bank CEO Christian Sewing noted the deal reinforces their long-term commitment to the Frankfurt region.