Sportradar has extended its partnership with the German Football Association for the DFB-Pokal, securing data and streaming rights from the 2026/27 season onward.
Expanded Rights Package
The multi-year agreement includes exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region (Germany, Austria, Switzerland), along with non-exclusive global media data rights. The competition features 63 matches each season, all of which will now be covered under the deal.
This marks the first direct rights agreement between Sportradar and the DFB specifically for the DFB-Pokal, building on an existing collaboration that previously focused on content and editorial services.
Enhancing Fan Engagement
As part of the deal, new “skeletal data” technology will be introduced to the competition for the first time. This will support advanced fan engagement tools across digital platforms and betting ecosystems, enabling more interactive and data-driven viewing experiences.
The move aligns with Sportradar’s broader strategy of leveraging data to enhance sports consumption and create new engagement opportunities for global audiences.
Strengthening a Global Rights Portfolio
The DFB-Pokal deal adds to Sportradar’s extensive portfolio of football partnerships, which already includes collaborations with major organizations such as UEFA, FIFA, and the Bundesliga.
As global demand for sports betting and digital content continues to grow, Sportradar is positioning itself as a key provider of data-driven solutions for leagues, broadcasters, and betting operators.
Driving International Distribution
The German Football Association sees the agreement as a step forward in the international distribution of its media rights. By partnering with Sportradar, the DFB aims to ensure secure and professional global coverage while unlocking additional commercial value for the DFB-Pokal.
Outlook
The deal highlights the increasing importance of data and technology in modern sports media. As rights holders seek to expand their global reach and monetization opportunities, partnerships like this are becoming central to the future of sports broadcasting and fan engagement.