As the 2026 World Cup approaches, the football-obsessed nation of Brazil is seeing a surge in major brand activations. Official FIFA partners Hyundai and McDonald’s have officially kicked off their largest promotional campaigns specifically for the Brazilian market, offering local fans the chance to travel to North America and support the Seleção on the world stage.
1. Hyundai: Driving Brazilian Fans to New York
Hyundai Motor Brazil has launched the “Hyundai on the Way to the Cup” (Hyundai a Caminho da Copa) campaign, focusing on the deep connection between Brazilian drivers and their passion for football. The promotion offers six lucky winners from Brazil the opportunity to fly to New York to watch the highly anticipated match between Brazil and Morocco on June 13, 2026.
By integrating test drives at local dealerships with the chance to win a trip, Hyundai is leveraging Brazil’s high automotive engagement to fuel World Cup excitement. In addition to the trips, the brand is giving away six brand-new HB20 Comfort models—one of Brazil’s best-selling cars—further cementing its presence in the local market.
2. McDonald’s: From Brazilian Loyalty to the Grand Final
McDonald’s Brazil is tapping into its massive “Meu Méqui” loyalty program to reward its local customer base. In a unique collaboration with Adidas, the fast-food giant is offering Brazilian fans the chance to win a trip to the World Cup Final in the United States.
The campaign centers around the FIFA World Cup 26 Trionda mini-ball, a collectible item available exclusively through McDonald’s outlets across Brazil. By scanning QR codes on their favorite meals, Brazilian participants enter a digital draw that combines their love for the brand’s iconic menu with the dream of witnessing the world’s biggest sporting final live.
3. A Strategic Focus on the Brazilian Market
Both brands are treating Brazil as a high-priority territory for their global marketing strategies. With Brazil being a perennial favorite for the title, these campaigns are designed to capture the unique energy of the local fan base. “Providing unique experiences to our Brazilian customers is our priority,” stated Hyundai’s marketing leadership, while McDonald’s noted that the initiative is a way to celebrate the “special bond” between Brazilian culture and football.